E-Bay seller not selling

I looked for months to find the right price on the right atv for the family. I found one and it was NO-RESERVE auction it was a long auction .With my four year old on my lap my twelve year old holding on my shoulder we counted down to the end. Yaaaah daddy won, they did a victory dance. We tried for four days to contact the seller the number didn't even go to him anymore. I did a reverse look up on line that number didn't work. I went on craigs list. The atv was there with the phone number. I called him he said i was psycho if i thought he was going to sell it for that price. I said well you didn't have a reserve price and your obligated under e bay rules to sell. He hung up on me. I reported everything but it doesn't take from the disappointment for the kids.Now were on the search again buts its a long one.It was a nice yellow bombardier

e-bay

It's so tough to sell things on e-bay, everybody is so cheap.... e-bay makes it easy to sell but nobody wants to give even half what my truck is worth..... I'd rather junk it than sell it that cheap.....It's a 1998 Isuzu Amigo red color. Not a bad truck. It's just that we have another one. It also cost like 50 bucks to put it on there. More money waisted. Oh well...